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96. Unlocking Your Personal Brand as a Christian Woman in Business: Beyond Colors and Fonts

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by Kristin Dronchi | ⚔️The Kingdom Revolution Podcast

Episode Show Notes:

In today’s episode we are talking about the enescence of building a personal brand, going beyond the superficial elements like colors and fonts.

The key insight is that your personal brand is an authentic reflection of who you are, your core values, and the mission and movement that God wants to do in you and through you in your online business by His design!  As we navigate 2024, it’s clear that people want to connect with the person behind the business.

I share a practical framework to help you extract your movement, your personal brand and talk about focusing on the POWER OF ONE –  on one offer, one ideal client, for one year, emphasizing the power of your personal testimony and the fire of passion and anger that drive your movement and personal brand.

 

Powerful Quotes:

  • “Your personal brand is not just about colors and fonts; it’s a reflection of your true identity, core values, and the movement you’re passionate about creating in the world.”

     

  • “View your personal brand as a powerful instrument for both impact and income. Share your authentic story consistently, turning transactions into meaningful relationships with your audience—one that withstands the test of time.”

Episode Layout

Introduction: Building a personal brand is crucial in today’s online landscape, especially for those starting their entrepreneurial journey. In this blog post, we’ll explore the essence of a personal brand and provide three simple pieces of advice to help you build a strong and authentic online presence.

Understanding Personal Brand: Many misconceptions surround the concept of a personal brand. It’s more than just colors, fonts, and offers. At its core, a personal brand is how you represent yourself on social media, encompassing your energy, values, and the message you convey. It’s the impression you leave on your audience, shaping their perception of who you are.

Example: Cassie’s Personal Brand To illustrate, let’s consider Cassie, who helps women overcome the fear of home birth through education and incorporating spiritual elements. While others may offer similar services, Cassie stands out by infusing her overarching mission of “Co-laboring for Creation” and promoting a return to a slow-paced, self-sufficient life akin to ancestors. Her personal brand is the movement she creates, setting her apart from others in the niche.

Infusing Personal Brand into Business: The principles of a personal brand can be seamlessly infused into an online business. This integration goes beyond the niche, focusing on your mission and movement. The result? Increased attraction and connection with your audience, leading to more meaningful sales.

Three Simple Pieces of Advice:

  1. The Power of One Framework™:
    • Focus on one offer that aligns with the transformation for your ideal client.
    • Create content centered around selling that specific offer.
    • Connect to the POWER of the ONE who created you and called you to online business.
  2. Determine Your Movement and Message:
    • Understand the testimony behind your business – the transformation that changed your life.
    • Identify the holy fire of anger and passion that fuels your desire to make a change.
    • Craft a clear message and movement that aligns with God’s design for your business.
  3. Repeat Your Message:
    • Consistently share your testimony and message.
    • Talk about your offers, emphasizing the impact they can have.
    • Repeat this process until you achieve the desired impact and income, then start anew.

Conclusion: In the overwhelming space of online businesses, building a personal brand is your key to standing out. By following these simple pieces of advice, you can navigate the intricacies of personal branding, create a meaningful connection with your audience, and ultimately build a successful online presence. Remember, your personal brand is not just about what you offer; it’s about who you are and the movement you lead.

Episode Links

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As a Christian Business Coach, I have created an amazing community of faith-based entrepreneurs. Check out my free community and connect with other entrepreneurs who are Kingdom Warriors like you!

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HI! I am Kristin!

Daughter of the King & Ex 9-to-5'er

Creating Kingdom Currency Convertors & Bringing Mamas Home to RESTORE the family unit the way God intended through helping you create your Online Business by God's Design.

Join me for free biz & mindset coaching every week!

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